Academic Work
I am a Lecturer in Marketing at the School of Business and Economics in Swansea University. Before coming to Swansea, I was a part-time lecturer at Nottingham Trent University. I hold a Bachelors degree in Accounting from Obafemi Awolowo University, Nigeria. After my degree, I worked briefly in banking with Citigroup before embarking on a Master’s degree in Business Management at Northumbria University and a PhD at Loughborough University. My doctoral thesis focused on service culture and organisational performance. My academic work has been presented at a number of international conferences and published or forthcoming in academic journals. My major research interests are in services marketing, sales management and internal marketing. A lot of my work focuses on the interface between the organization and its employees and the related consequences for marketing performance. Recently, I have developed an interest in consumer behaviour with emphasis on new media brand engagement by customers
Membership of Learned or Professional Societies:
Member of the European Marketing Academy .
Member of the Academy of Marketing (UK
Research Activity:
Refereed Journal Articles
Conference Proceedings
Ifie K. The Internal Benefits of Customer Orientation- The Moderating Effect of the Customer Orientation Gap. European Marketing Academy Annual Conference, Ljubljana, May, 2011
Ifie K. Which Dominates: Attitudes towards Customers or Towards the Organization? Academy of Marketing Annual Conference, Liverpool, July 2011
Ifie, K., Jayawardhena, C. and Cadogan, J.W. The Effect of Service Values and Norms on Employee Service Delivery Academy of Marketing Annual Conference, Coventry, July 2010
Ifie, K., Jayawardhena, C. and Cadogan, J.W. The Organisational Culture Antecedents of Service Delivery European Marketing Academy Annual Conference, Copenhagen, June 2010
Ifie, K., Jayawardhena, C. and Cadogan, J.W., ''A Multilayer model of Service Quality Culture and Organisational Performance'', Academy of Marketing Annual Conference, London, July 2007, •
Ifie, K., Jayawardhena, C. and Cadogan, J.W., ''A Contingency Model of Service Quality and Organisational Performance'', Marketing Excellence, Academy of Marketing Annual Conference, London, July 2006,
